University of Maryland Medical System

01 — The Problem

UMMS wanted to increase search engine traffic, as well as awareness of new locations and service lines.

02 — The Solution

We created a multi-prong campaign to reach current and potential users of all ages: seven print publications for each regional hospital; monthly health and wellness blogs; and increased social media presence.

03 — Results

Numbers don't lie — engagement soared. And professionals took notice. Our campaign for UMMS won recognition from a regional chapter of the American Marketing Association as “Campaign of the Year.”

125,000

New users

+3,500%

Increase in organic traffic

+264%

Increase in user base