01 — The Problem

Mammography screening is a competitive market. Charlotte Radiology needed a way to stand apart from its competitors while attracting new clients.

02 — The Solution

Even given the limited age range for a mammography campaign, engaging women's attention isn't a one-size-fits-all strategy. Precision digital marketing would allow Charlotte Radiology to target subcategories of potential clients, such as young women at high risk, Black women, older women who might think they've aged out of mammograms, and even men.

We created tailored messaging strategies that included quarterly blogs to increase SEO volume, targeted online ads, and landing pages to capture information and make it easy to schedule an appointment.

03 — The Results

As ad impressions soared, brand awareness increased. Our conversion-focused landing pages spurred mammogram appointments. And we heard from the client that at least one life may have been saved — one patient who booked a long-delayed mammogram due to the campaign had her cancer found just in time for treatment to still be effective. That's worth more than any metric.