01 — The Problem

Beaufort Memorial, a regional health care system in South Carolina, wanted to increase brand awareness and drive business to specific service lines after the pandemic crash.

02 — The Solution

We created a full-funnel strategy for the client, including monthly blog content, landing pages and downloadable guides for targeted service line appointments, paid search, social media content and email campaigns for Beaufort Memorial's telehealth and occupational health programs. Ongoing assessment of what was working allowed us to utilize precision digital marketing for each future campaign, increasing engagement and conversion rates.

03 — The Results

With high levels of social engagement and open rates well above industry average, qualified patient leads soared. Our landing page and downloadable guide for joint replacement led to almost 100 surgeries in just one year, and telehealth patient registration also increased dramatically.